The world-leading airfare business Mystifly reveals that its new generation ' Airline Shopping and Detailing Hub (ASR1.0) ' Airline API platform has been launched.

This API portal is an all-stop shop for all airline shopping requirements for travel intermediaries with the launch of Branded Fares and its support of auxiliary goods marketing.ASR1.0 integrates premium airlines with low-cost air carriers into one API application.

Over the years, the airline's offerings have been limited to a seat sale strategy, which has contributed to price-driven pricing and commodified the airline's products and made each airline's offer indistinguishable from the competitive product.

By limiting a seat-centered approach, intermediaries also meant that online travel retailers were not able to offer their travelers a range of fare options with auxiliary services.

Mystifly fills the difference with Branded Fares in their ' Airline Shopping and Retailing Hub' (ASR)1.0 ' airline content distribution and merchandising platform. With ASR1.0, Mystifly also enables the capability of NDC & OneOrder airlines to give travel resellers their content effectively.

The platform offers more tour opportunities to visitors, better prices and more flight services to compare the choices at once. Travel agents can now help passengers personalize their journey by adding additional supplementary services to their cart, which increases profit and foster airline loyalty. The shopping campaign was joined by more than 20 major global airlines and by other airlines.

"With this improvement, we want to resolve the industry's current distribution shortcomings and ensure a consistent buying experience, Mystifly has become a thought leader in the retailing aviation industry for over a decade.

We believe that the efforts made to enhance our airfare offerings will help our travel partners in creating better experiences for their travelers and driving brand loyalty to forward-looking airlines, "said Mystifly CEO Rajeev Kumar.