AirAsia joins forces with groups to help revive tourism in Bohol

By TIN Media | Airlines Published 2 weeks ago on 19 April 2021
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BOHOL:

Air Asia has announced on Friday that it has partnered with the Bohol Tourist Office under the Provincial Government and Bohol Association of Hotels Resorts, and Restaurants (BAHRR) , to promote "safe tourism domestically" to boost tourism and economic recovery in Bohol.

AirAsia has consistently show a significant commitment to a range of local government initiatives to boost tourism and service industries in the province before this partnership.

 ”We at AirAsia remain optimistic about the revival and the future of the tourism industry especially in Bohol, which is at the forefront of our efforts in revitalizing the tourism sector while assuring safe travels for all guests," said AirAsia Philippines CEO Ricky Isla.

In December 2020, when restrictions on travel were lifted, AirAsia took the initiative to enticing local tourists to visit and rediscover bohol, with various media personalities, influentials and celebrities, and Ms Universe of 2018.

“Our commitment to this advocacy continues as we now partner with hotels and restaurants and other industries in the province, offering more travel options and value added services to support the people of Bohol.”

Josephine Cabarrus, Head of Bohol Tourism Office; Atty. Lucas Nunag, Chairman of the Provincial Tourism Council; Joy Angeli Uy, President of BAHRR; and stakeholders from Bohol's hotel, resort, and food and beverage services industries attended the virtual event on April 16.

“Our current challenge is to effectively propel Bohol in the midst of this pandemic and beyond by offering relevant, sustainable, authentic and unique tourist experiences to the widest possible market," said Josephine Cabarrus.

She said the carrier is working on developing year-round tourism products that promote “common good value” through integrated marketing, aligning our branding guidelines with that of the DOT, and collaborating with partners in the industry.”


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