AirAsia, a low-cost airline, has launch AirAsia Shop, an e-tail platform that allows people to purchase authentic duty-free goods that will be delivered at their doorstep conveniently or on the following working day.

AirAsia's Teleport logistics branch supports the new service which enables dealers to capture a broader market in the foreign countries compared to AirAsia Ourshop, which is more oriented on the domestic market.

The new business unit further expanded AirAsia's foray to become a fully integrated one-stop digital lifestyle platform, thus offering customers easy, duty-free shopping at a low cost said Group Chief Executive Officer Tan Sri Fernandes.

“This duty-free e-tail platform is set to be one of the key revenue contributors to the AirAsia Group, as we continue our efforts to become ASEAN’s leading digital lifestyle brand,” he told reporters when launching AirAsia Shop.

He said that the company is also looking to further expand its business in other ASEAN countries and begins with Thailand as it has just been approved in order to introduce its duty-free service.

Fernandes said AirAsia Shop carries top brands from around the world, ranging from beauty, fragrance, liquor, gadgets, health and wellness, travel accessories, as well as AirAsia merchandise at great value prices.

Besides the airport pre-book or pick up on the flight, the intention to extend it soon into cross-border delivery was also introduced by the airline with home delivery service and 24/7 accessibility, even if shoppers don't travel.