This year's programme will be co-chaired by Cambodia – the chair of Asean in 2022 – as well as Singapore and Vietnam.

The Asean Online Sale Day is the first region-wide online shopping event and has been held annually since 2020. It gives businesses the chance to tap Asean’s huge market of over 600 million consumers.

The event comprises two tiers for domestic and cross-border transactions.

E-commerce businesses and platforms in the 10 Asean countries will launch a series of special discount shopping programmes for consumers in that country.

Enterprises and platforms will also coordinate to implement a cross-border online shopping programme throughout the region.

Asean Online Sale Day 2022 will take advantage of regional free trade agreements, and be an important step to post-pandemic economic recovery, potential for e-commerce, access to favourable policies, and improving the value of products and services of regional businesses.