Australians urged to "Holiday Here This Year" in a new tourism campaign

By TIN Media | International Published 1 week ago on 14 October 2020
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 Australian Tourism Minister Simon Birmingham encouraged Australians to start "planning, booking, and taking" interstate holidays to help the economy. 

Tourism Australia unveiled a new marketing campaign on Tuesday encouraging Australians to "holiday here this year" because the COVID-19 pandemic and its global frontiers have closed. 

Birmingham estimated that one in thirteen Australian jobs depended on the pandemic-torn tourism industry.

"We want holidaymakers to dive deeper, and travel further across Australia," he told Nine Entertainment newspapers.

"People have been getting out there for road trips, driving a few hours from their homes, and that's fantastic. But as borders open up, it's time to plan and book a proper holiday in Australia."

The Australians will be unable to fly to Europe or the United States until 2022 due to their high infections due to viruses, said Birmingham on Sunday.

"The prospects of opening up widespread travel with higher risk countries will remain very reliant on effective vaccination or other breakthroughs in the management of COVID," he said.

For the 2018/19 financial year, Australians spent AUD65 billion (USD46.8 billion) on overseas vacations.

Birmingham said in a June speech at the National Press Club that Australians had the "patriotic duty" to take holiday within the country.

"For those Australians who can afford to do so, we want them to feel an almost patriotic duty to get out and support the jobs and small businesses of their fellow citizens by having whatever Aussie holiday they can," he said.



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