Boosting sports tourism as economic driving force in Indonesia

By TIN Media | Asean News Published 10 months ago on 16 September 2023
Read News


Due to its vast potential, such as in increasing foreign exchange earnings and creating jobs, the tourism sector has an essential role as one of the driving forces of the nation's economy.

Tourism activities create demand, which leads to consumption and investment, which in turn encourages the production of various goods and services.

One of the types of tourism is sports tourism, which has gained popularity in Indonesia.

Indonesia, with adequate sports facilities, potential in nature, and tourist attractions, has the potential to make sports tourism one of the driving forces of its economy.

The sports tourism sector is run by three main pillars: the government, the private sector, and the community. Communities at tourist destinations own tourism resources, including cultural aspects.

The community includes community leaders, intellectuals, NGOs, and the mass media.

On the private sector side, there are tourism business associations and business actors. Meanwhile, the government, both at the central and regional levels, makes policies regarding infrastructure and regulations.

Sports tourism activities in tourist destinations can be successful if all stakeholders work together and support each other.

Stakeholders can jointly plan development, organize events, carry out maintenance, and supervise various sectors that support sports tourism activities.

Hard Sports Tourism and Soft Sports Tourism

According to the Ministry of Youth and Sports, hard sports tourism refers to official sports tourism events that are held on an international scale.

In this type of sports tourism, several events have been held in Indonesia, including the 2022 Mandalika MotoGP and the 2023 FIBA World Cup. Indonesia will also host the U-17 FIFA World Cup from November 10 to December 2, 2023.

Tourism and Creative Economy Minister Sandiaga Uno stated that the 2022 Mandalika MotoGP had contributed Rp4.5 trillion (around US$292.8 million).

The MotoGP event, held in Lombok, West Nusa Tenggara, contributed to a 22.29 percent increase in business in the fields of accommodation, food, and beverages. Meanwhile, the transportation business experienced a 15.36 percent growth due to the event.

The number of tourism and creative economy players also rose by 41 percent. The event also caused a drastic increase in the number of tourists visiting West Nusa Tenggara.

As for the upcoming U-17 FIFA World Cup, an economist from the Institute for Development of Economics and Finance (Indef) Nailul Huda stated that the turnover of money from the event could reach Rp1.02 trillion (US$66.40 million).

In addition to the income generated from ticket sales, indirect economic impacts, such as accommodation, food and beverage, MSMEs, transportation, and broadcasting, also benefit from sports tourism events.

Soft sports tourism refers to sports activities related to lifestyles or trends that everyone, including non-professional athletes, can participate in openly or publicly, such as running, cycling, or surfing.

The aspects of nature, infrastructure, and culture are essential factors in soft sports tourism.

One of the forms of soft sports tourism events is the Borobudur Marathon, which, in 2022, had involved as many as 4,600 participants.

In addition to running, the Borobudur Marathon invited runners to explore, enjoy scenic views, and sample local culinary specialties. In addition, before and after the marathon, participants could tour Borobudur Temple, Central Java, or visit museums and art galleries around the temple.

During the event, the hotel occupancy rate in the area had reached 80 percent, higher than that on regular days. Moreover, the Borobudur Marathon event se


Email TIN

TIN Media - Travel Industry Network is Malaysia's home grown B2B Travel Industry Media with the most influential B2B online resources including news, research, events, and marketing services and more.