Mafengwo, a well-known Chinese travel service, and social networking platform is all set and ready to tap into the Malaysian inbound tourism market. The company said at a ceremony on Wednesday that to highlight the latest localization strategy dubbed “2020 Mafengwo Go Around Malaysia”, is aimed to tap into the Malaysian tourism market in order to localize its marketing strategies.

Many authoritative people marked their presence at the ceremony. Malaysia Tourism Promotion Board Deputy Director of International Promotion Division for Asia/Africa Chan Hon Mun together with Mafengwo senior vice president Yu Zhuo and director of international partnership Mona Liu were also present in the ceremony.

The main objective is to recognize the contribution of local merchants by rewarding them with it's signature “Mafengwo Users’ Top Pick” accreditation and help Chinese tourists discover less known local destinations.

Yu Zhuo said in her welcoming speech “Mafengwo looks forward to assist Malaysian tourism industry players by creating richer online content resources for Chinese travelers, thus building a localized marketing ecology in Malaysia,”.

The collaboration is the first for Mafengwo in Southeast Asian countries and it follows the company’s efforts to expand from 2020 onwards, the company has already announced its globalization plan in Japan as well as a collaboration with Tourism Australia which shows that the company has already buckled up for bigger plans.

Malaysia Tourism Promotion Board Deputy Director of International Promotion Division Chan Hon Mun said that in near future the online travel agencies like Mafengwo have a huge impact on the way people are traveling, demanding tourism-related business to transform the way they operate nowadays, in order to take advantage of new opportunities. Adfinity Media will serve as the only local advertising platform for Malaysian businesses that are keen to advertise on Mafengwo.