Cult Carshow to drive Sabah tourism

By TIN Media | Sabah Published 1 year ago on 16 July 2022
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SABAH:

Sabah is holding a large indoor car exhibition from today until Sunday as part of its efforts to revitalise the tourism industry.

State Assistant Tourism, Culture and Environment Minister Datuk Joniston Bangkuai said the exhibition known as Cult (cars and urban lifestyle trends) Carshow had the potential to be a signature event to boost Sabah's tourism industry.

"Because, if it can become an international event, it will draw car enthusiasts from all over the world to visit Sabah, creating demand for hotels, food, tours and so on.

"This will benefit not only the tourism industry but also the automotive industry," he said during its launch at the Sabah International Convention Centre (SICC) here today.

About 1,000 cars and bikes will be showcased and 20,000 visitors are projected to visit the car show.

"There is a community of people who share a passion for automobiles and a demand to have, if I may use the word, 'fine arts' expositions held in the state," he said.

He said the Sabah Tourism Board (STB) was also working to expand Sabah's presence in the MICE industry.

"STB is identifying potential expositions and conventions that we could host and that will attract domestic and international participants."

Sabah, he said, was moving towards high-end tourism with SICC, which was the first dedicated convention centre in the state.

It is the largest waterfront purpose-built facility in East Malaysia, laying the groundwork for Sabah to become the top MICE destination in Asia, he said.

"With such a beautiful setting, I strongly support and believe that Sabah's tourism potential will be further boosted by the development of new annual signature events that can be staged annually to capture special interest groups."


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