Malaysia Airlines (MAS) has recently launched its new brand campaign named 'Fly Malaysia' totally in support of Visit Malaysia 2020 (VM2020).

"For tourists, the Fly Malaysia campaign will further enable the airline, via partnerships with relevant tourism bodies, to promote Malaysia to the world. Fly Malaysia will heavily promote Malaysia as the preferred destination as the airline will be working closely with Tourism Malaysia" said Malaysia Aviation Group chief executive officer Izham Ismail as he thinks Fly Malaysia will serve to reiterate Malaysia Airlines as the national icon in order to remind Malaysians warm hospitality that the country is capable of with its history associated with hospitality.  

However, Izham also said that it's been more than 70 years that the airline had served Malaysia and has a continued effort to serve the country by covering over 1,000 destinations via all the airline partners.

"With Fly Malaysia, the Malaysian experience comes alive the moment a traveler steps onboard our aircraft and for Malaysians. It’s the familiar feeling of being at home, wherever their journey goes.

"As for the airline, Fly Malaysia simply means expressing our service through our culture and to always be Malaysian, for Malaysians," he said adding that the Fly Malaysia campaign would be visible via advertisements and Malaysia Airlines’ social media channels throughout the fourth quarter of 2019 until the end of 2020.

He also said that to represent Malaysia’s rich culture, heritage, and diversity, MAS’ ‘wau’ logo would be fashioned with the airline’s iconic kebaya motif which will complement it with a traditional songket design.

He added "Fly Malaysia will see Malaysia Airlines embarking on more sales campaigns together with its sister airlines, Firefly and MASwings, to encourage Malaysians to travel locally and to connect tourists to Malaysia. "The airline will also be participating and supporting more local scenes as it will be collaborating with Malaysia’s state tourism bodies in promoting domestic destinations,".