Her Royal Highness Princess Ubolratana conferred the 14th Thailand Tourism Awards on 254 Thai tourism enterprises recognised for quality and excellence in tourism and hospitality operations, while underlining Thailand’s new direction towards high- value and sustainable tourism
The presentation ceremony was held at the Samyan Mitrtown Hall and held on World Tourism Day (27 September), as a symbolic gesture of recognition that builds awareness for responsible and sustainable tourism.
The Tourism Authority of Thailand (TAT) initiated the biannual Thailand Tourism Awards – also known as the Kinnari Awards – in 1996, as it believes that the Awards signify quality and excellence in tourism and hospitality operations. The Award winners demonstrate readiness to support and strengthen Thailand’s tourism industry, so that they may compete globally for many years to come.
The Awards also serve as a catalyst for the winners, who benefit by leveraging the publicity and increased interested in their products that help drive business development.
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