ITB Berlin 2021 will take place next March in an entirely virtual format, providing the industry with an online platform for global networking, business and content, said organiser Messe Berlin.

Happening from March 9-12, ITB Berlin 2021 and the accompanying ITB Berlin Convention will be open to trade visitors only.

Explaining the move, David Ruetz, head of ITB Berlin, said: “The situation surrounding the pandemic remains difficult, particularly for the travel and tourism industry. Our decision to hold ITB Berlin 2021 as an entirely virtual event now provides exhibitors and trade visitors with maximum planning certainty.”

He added: “The event will be highly relevant in terms of content. In these challenging times, business meetings, exchanging specialist information and orientation are of special value for the industry.”

Among other features, the virtual concept of ITB Berlin 2021 will include numerous live-streamed high-level panel discussions and lectures as well as digital networking opportunities, an intelligent matchmaking event and a virtual exhibition area. On November 16, ITB Berlin will provide further information on exhibitor and sponsorship packages, tickets and booking options.