Malaysia Airlines depends on VM2020 to boost passenger growth next year

By TIN Media | Airlines Published 3 years ago on 19 December 2019
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In order to boost passenger growth next year, Malaysia Airlines Bhd will leverage on the country’s Visit Malaysia 2020 (VM2020) campaign. Malaysia targets to host 30 million tourist arrivals and record RM100 billion tourist receipts under VM2020.

Lau Yin May, Group chief marketing and customer experience officer said the national carrier is promoting Malaysia to be the preferred destination given the country’s unique features and offerings.

Lau said after announcing a partnership between Malaysia Airlines and Starbucks Malaysia in conjunction with VM2020 “We launched the Fly Malaysia campaign two months ago to promote Malaysia to the world and experience what the country has to offer. The country has everything from ecotourism to mixed heritage, cuisines and lifestyle.

“We came out with the Fly Malaysia campaign, not about flying with Malaysia Airlines, but to promote the country,”.

Lau said MAB and its sister companies under the Malaysia Aviation Group — Firefly Sdn Bhd and MASwings Sdn Bhd — cover all destinations in Malaysia, therefore, they can bring travellers to explore the country’s hidden gems.

As part of the Fly Malaysia campaign, MAB and Starbucks are collaborating to offer a year-long 20% discount on handcrafted beverages at the coffee house chain from Dec 20 this year.

Kenny Rogers Roasters, a sister company of Starbucks Malaysia under Berjaya Food Bhd offers a 20% discount on all chicken meals with the partnership.

The discount is available for only 48 hours after the traveller’s departure date and time, for single-use at all Starbucks (except Genting Highlands and Sunway Lagoon) and Kenny Rogers outlets nationwide.

Malaysia Airlines passengers must present their boarding passes upon ordering to enjoy.

Acceding to Thila Chandran, Starbucks Malaysia senior manager (marketing and loyalty), the partnership elevates a true unique experience for those who are visiting Malaysia in 2020.



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