According to the latest global survey carried out by Crescent Rating, Malaysia was ranked first in the Global Muslim Travel Index. With the recent surveys in action, Euromonitor International identified Kuala Lumpur as one of the Top 100 Cities Destinations to visit. Also, United Nations World Tourism Organisation (UNWTO) placed Malaysia at 15th position in terms of tourist arrivals and 21st position for number of tourism receipt last year. The higher positioning of Malaysia is sure to make it distinctive amongst other nations, worldwide.
According to the Economic Outlook 2020 report released by the Ministry of Finance, the number of tourist arrivals and receipts are expected to expand following the launch of Visit Malaysia 2020 (VM2020) as the campaign is big and is ready to attract as many tourist from across the globe as possible. However, an estimated 28.1 million tourist arrivals and total receipts of RM92.2 billion are projected for this year.
It is seen that among the factors attracting tourists from Malaysia includes rising middle-income populations in Asia, lower inflations and short-haul destinations. However, the report noted that high dependence on tourist arrivals from Singapore, lack of new tourism products, limited air routes and concerns over safety and security, considered to be major challenges faced by Malaysia’s tourism industry.
In line with promoting VM2020 campaign , there is an urgent need to increase the flight frequencies from different destinations, increase in the flight seat capacity to bring in more tourists to Malaysia at one go and air travel rights to long and medium-haul countries. Meanwhile, as the health tourism industry is growing rapidly and in conjunction with the Malaysia Year of Healthcare Travel 2020 campaign to establish Malaysia as a leading global destination for healthcare, the government is targeting total revenue of RM2.2 billion in 2020.A lot of things even depend on the Healthcare Travel 2020 campaign.
Apart from that, Cruise tourism also has the potential, particularly in Langkawi, Melaka and Penang that can be home ports for international cruises providing luxury experience to people sailing across. Malaysia has the potential to rise as an Islamic tourism place that will continue to develop including issued the first in the world Muslim Friendly Hospitality Services standard which recognises Syariah-compliant accommodation.