Malaysia should promote intensively in Austria and Europe, says Dr. Michael Postl

By TIN Media | Tourism Malaysia Published 8 months ago on 1 November 2019
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MALAYSIA:
Recently, Austrian ambassador to Malaysia, Dr. Michael Postl said in order to attract more Australian tourist to Malaysia, the country needs to promote and showcase the picturesque destinations, rich cultural diversity, tourist attractions, as the country is already blessed  and provides what's required in the tourism industry to attract footfalls and audiences from across the globe. Postl visualizes maximum scope in Malaysia and thinks the country can promote themselves vastly and cater to Austria and Europe, intensively. Considering the same, Postl said that the Austrian tourism authority and the embassy is also collaborating with local tour agencies to promote Austria to Malaysian holidaymakers.

On the Austrian National Day celebration held recently, he said, “Malaysia is very unique in terms of its cultural diversity, which I feel is something that you can show to the Austrians. At the same time, Malaysia also has beautiful seasides, mountains, and Unesco sites. I think Malaysia can do more to promote to the market in Austria and Europe,”

Meanwhile, Austrian National Tourist Office’s Director for the Middle East & South East Asia (SEA) Robert Gröblacher said there was a significant increase in the number of tourists from this region to Austria in the past four years, noting that Thailand, Malaysia, Singapore, and Indonesia are Austria’s strongest market in the region.  Gröblacher was part of the 13-member tourism delegation from Austria, which was on a tourism roadshow touring Bangkok, Kuala Lumpur and Jakarta

Robert Gröblacher said that “Since last year, we begin to be more active in the South East Asian market because we see great potential here. The number of tourists from this region to Austria had tripled in the last four years to the current (number of) 270,000 people,”. He added, "a tourist from SEA would spend an average of two nights while holidaying in Austria".


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