Malaysian version of Chatuchak” weekend market to attract visitors for shopping

By TIN Media | Tourism Malaysia Published 4 years ago on 10 October 2019
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MELAKA:

Visit Malaysia2020 is all set to grab and seek the attention of people by boasting the first Hasbro water theme park, as well as Malaysia’s version of the popular Chatuchak market in Bangkok, Thailand. Malaysia Tourism City (MTC) in Melaka, is well on its way to becoming the next big tourist destination with attracting shoppers from across the globe while gradually turning in to a shopping destination.

Malaysia Tourism City (MTC) also caters the Luasempit weekend market being listed Meridian Bhd is all set to become the world’s biggest weekend market occupying about 100 acres of land and 40 acres lake in the entire premise. Datuk Seth Yap, Chief Executive Officer says the aspiration of MTC is to increase the arrival of tourists who will also prolong their overnight stays and shop as much as they can.

Yap said “In 2018, the average tourist arrival in Malaysia was 28 million, and 15 million for Melaka of which an average of 1.5 Million stays overnight in Melaka. With MTC, we target to increase another 2 million tourist arrivals and another additional 1.5 Million overnight stay tourists in Melaka thereby creating a multiplier effect on tourist receipt up to an additional RM5bil per annum,”.

Yap says there is a need to “create an economy” within the development itself and Luasempit is the answer to the tourism city’s sustainability in order to make MTC a success.

The weekend market is based on 4 pillars of mass tourism, medical tourism, Edu-tourism and eco-tourism for the first Hasbro theme park and a branded adventure park that will form the first phase of MTC’s 622.13 acres development.


Yap also said that “With the weekend market, we will be offering 3,000 stores of about 100sq ft per outlet. Pricing for each outlet starts from RM2,500 a month. For that amount, you get a physical store with a footfall of 2 million tourists a year and also access to our omnichannel of up to 20 online shopping platforms in the region, namely Thailand, Indonesia, Singapore, Vietnam and Philippines,”

Yap adds, “The take-up has been encouraging and as of today, we have up to 40% who have registered their interest. But we are not looking to get 3,000 tenants as some will take more than one outlet.”

“It’s part of our strategy to build Malaysian entrepreneurs. By having a market that operates only on the weekends, merchants and traders that choose to set up shop at Luasempit don’t have to quit their jobs if they have another source of income the during weekdays.  Once their business revenue from our market and omnichannel is stable, they can then confidently focus their resources on building the business.”

Yap added that the success of Luasempit depends on three factors: bringing in the crowd, the people behind the operation and lastly the product: “Luasempit” itself.

Meridian already started of with the project and is working closely with different organisation including the, the Malaysian Association of Tour and Travel Agents (Matta), low-cost carrier AirAsia Traveloka, retail concept and leasing consultant DTR Group, GFuture Sdn Bhd and POS provider Storehub, Store & Send, a brand under KRM fulfillment Sdn bhd.

 


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