With a successful event launch of the roadshow in Ramada Plaza Hotel, Chennai welcoming biggest tourism event in Malaysia starting next year, Datuk Tan Kok Liang, President of MATTA & Mr Muhammad Taib Ibrahim, Senior Director Tourism Malaysia Director were present in the event and launched the Roadshow successfully. MATTA and Tourism Malaysia jointly organised the roadshow which will cover four main cities of India, namely, Coimbatore, Chennai, Madurai and Cochin from 23rd to 26th September 2019, which has already started. The specific aim of the roadshow is to provide a platform to Malaysian sellers to meet the potential buyer.
Moreover, A total of 26 participants are participating in the roadshow comprising of 21-travel agents and 3 product owners enhancing strategic networking with travel agencies, online travel agencies, tourism associations and the media. Also, Seri Pacific Hotel Kuala Lumpur, Malindo Air and Sarawak Tourism Board will come together to share the latest development of Malaysian tourism, and to promote the Visit Malaysia 2020 campaign aggressively.
The roadshow is established in Malaysia because it is considered as the biggest potential market for the country, VM2020 was very important to be launched as a roadshow in India. According to the statistical figures, In 2018, 600,311 (+8.6%) Indian tourists visited Malaysia and spent almost about RM 2.7 billion which is a 15.2 per cent growth from the last years at the same period of time. Assisted by three tourism office Malaysia is aiming a target of 728,000 Indian tourists to visit Malaysia through offices in Mumbai, Delhi and Chennai.
International tourist arrivals from January to June showed a +4.9% positive growth from 12,730,368 (2018) to 13,354,575.Accoding to statistics the top ten international tourist arrivals for the first half of 2019 were from Singapore (5,381,566), Indonesia (1,857,864), China (1,558,782), Thailand (990,565), Brunei (627,112), India (354,486), South Korea (323,952), Philippines (210,974), Vietnam (200,314) and Japan (196,561).
Mr Muhammad Taib Ibrahim added that Malaysia is in full swing to reach out to the world through the help of the internet. “The campaign’s focus is on digital marketing through a dedicated VM2020 website, the use of hashtags for VisitMalaysia2020, VM2020 and MalaysiaTrulyAsia”.
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