Hon. Dato' Dr Noor Zari Hamat, the chairman of the Malaysia Convention & Exhibition Bureau (MyCEB), has announced the appointment of Noor Ahmad Hamid as the convention bureau's new chief operational officer.

“I am pleased to welcome Noor Ahmad as our new COO. With his vast experience, knowledge, and passion for the business events industry, we firmly believe that he will be able to steer MyCEB as one of the best models of convention bureaux in the world. His appointment will be timely to strengthen the recently launched Malaysia’s Business Events Strategic Marketing Plan 2021-2030 and also other initiatives to rebuild the business events industry now and post-pandemic,” said Dato’ Dr Noor Zari Hamat.

Noor Ahmad will be in charge of improving the bureau's strategic direction, participation with the community, and operational processes. The new job of chief operating officer, according to MyCEB CEO Dato' Sri Abdul Khani Daud, reflects a desire to considerably increase and strengthen the bureau's endeavours.

Since he joined us, Noor Ahmad has demonstrated all the qualities necessary to assume leadership and I am delighted to acknowledge his contribution to our business in this manner",he added. 

Noor Ahmad is a well respected member of the worldwide business events and tourism industry, with over 35 years of expertise. In the early 1980s, he began his career in Tourism Malaysia before moving to the corporate sector and the association community.

“I am humbled by this appointment and would like to thank MyCEB’s chairman and Board of Directors for their trust. I would also like to specifically thank MyCEB’s CEO for this opportunity and look forward to working with him and the stakeholders in advancing the business events industry. I am thrilled to join MyCEB which will complete my career cycle from the government sector to the corporate entities, the association world and now to a destination marketing organisation,” said Noor Ahmad.

Prior to joining MyCEB, he worked for the International Congress and Convention Association (ICCA) as regional director Asia Pacific for more than 11 years. During his time at ICCA, he transformed the Asia Pacific regional office into a Global Research Centre, established an annual Asia Pacific Summit, and helped the Asia Pacific Chapter expand to become the largest in the organization's global membership.