Minister of Tourism, Arts and Culture Datuk Seri Nancy Shukri hopes that all quarters will come together to push the 2020-2030 National Tourism Policy (DPN) towards strengthening Malaysia as the world's top tourism and cultural destination.
Through the policy, Nancy said, the emphasis will be on sustainable tourism and increased revenue, which are the most significant indicators of the effect on the economy of the country.
"In this matter, we prefer to prioritise quality than quantity, or in easier terms, quality tourists or high yield tourists.
"Apart from that, we also intend to make Malaysia the preferred eco-tourism destination of the world based on the natural attractions Malaysia has to offer," she said in her welcoming address during the launching of DPN 2020-2030 which was held online.
Prime Minister Tan Sri Muhyiddin Yassin launched the 2020-2030 DPN.
In his speech, Muhyiddin said that DPN 2020-2030 aims to ensure the continuity of the tourism industry in the country, as well as to bring Malaysia back to the world as the preferred tourism destination.
He said that this will be done by strengthening competitiveness, fostering sustainable and inclusive growth of the tourism sector, and preparing for future disasters.
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