Penang Convention & Exhibition Bureau (PCEB) is all set to organize the Annual Intensive Destination Marketing Roadshow in conjunction with the Experience Year 2020 and Penang 2020: Be Unfiltered to promote Penang as a preferred location for business events activities. The 4 city Penang roadshow to India 2020 commences from13th January with the objective to promote Penang as a preferred destination for Corporate and Associations, Meetings, Incentives, Conference and Leisure travel.
Beginning the roadshow in Mumbai on 13th Jan, the Penang delegation will continue on to New Delhi on 15 Jan, Chennai on 17 Jan and Kochi on 20 Jan with the objective of promoting Penang as the preferred destination for corporate and association meetings, conferences, and incentives, and leisure travel. The event is scheduled for a full day in each city. The Penang Roadshow to India will host, in each of the four cities it is visiting, along with with a B2B engagement session with participating Business Events and leisure travel buyers from India as well as a media session with the local Indian and Business Events media.
Penang Convention & Exhibition Bureau (PCEB) is a state bureau established in 2016 to develop the Business Events and meetings, incentives, conventions and exhibitions (MICE) industry in Penang. PCEB aims to position Penang as the preferred location for Business Events activities in the region. With its rich UNESCO heritage, thriving multicultural society, state-of-the-art facilities, and vibrant natural attractions, Penang offers a truly eclectic tropical experience.
The roadshow to India will be led by Hon. Mr Yeoh Soon Hin, Penang State Minister for Tourism, Arts, Culture and Heritage, and Mr. Ashwin Gunasekeran, Chief Executive Officer of PCEB. It is supported by a Penang delegation of 12 partners, including hotels, destination management companies, attractions, professional conference organizers and event experts. Also, the Penang delegation Hon. Mr. Satees Muniandy, Penang State Assemblyman for Bagan Dalam will be accompanying. Also joining the roadshow as the Official Media Partner is TIN Media, Malaysia's homegrown B2B Travel Industry Media, and PCEB’s strategic airline partner, Malaysia Airlines.
Specifically designed for the Indian Market, PCEB is also launching the Penang Specialist Programme. The Programme will basically equip select outbound travel, MICE, wedding and filming agencies with first-hand knowledge of Penang through a full-day workshop conducted in each city concurrently with the B2B engagement session. It will be valid for 3 years and upon qualifying, the members will be invited again for recertification. The workshop will be conducted by Ms. Katharine Chua, the Managing Director of Penang’s Tropical Spice Garden. For more information regarding the roadshow, kindly visit www.penangroadshow.com/.
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