Malaysia’s Penang Convention & Exhibition Bureau (PCEB) has initiated its 4th annual Penang roadshow to India- virtual B2B from Kochi on 18th Jan 2021, covering the southern part of the Indian market.

The virtual business meets connected Penang and Malaysian sellers to qualified Indian buyers from different industry segments, including business events, leisure travel, weddings, and filming.
 
The show had 25 registered sellers from Penang, altogether. The motive was to build and revitalise the relationship with the Indian market along with informing them of the recent updates on Penang.
 
In his message to the travel trade members, Chow Kon Yeow, Chief Minister of Penang, said “The business events industry’s resilience is truly inspiring and I believe the industry will rebuild itself faster through a positive momentum set by the bureau and the Business Events Penang industry players. Understanding that the Penang government has also taken a number of initiatives to help the industry recover, which also includes a 3-year long Business Events Penang Rejuvenation Plan 2021 – 2023,”.

Penang State Minister for Tourism and Creative Economy, Yeoh Soon Hin said, “Penang is ready to welcome all Indian travellers back to Penang. We look forward to the day that you could personally indulge yourselves in the best that Penang has to offer; from its amazing food to our world-class hospitality.”
 
The show was carried out virtually followed by a networking dinner held at Crowne Plaza, Kochi; with the presence of prominent delegates from The Travel Agents Federation of India, Network of Indian MICE Agents, The Indian Association of tour Operators, The travel agents association of India, outbound tour operators association of India, etc.