Sabah setting up SCB to tap into tourism events

By TIN Media | Sabah Published 10 months ago on 22 November 2022
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The State Government is setting up a Sabah Convention Bureau (SCB) which is expected to be operational early next year, said Chief Minister Datuk Seri Hajiji Noor. 

“SCB is a much-needed facility to tap into tourism-based business events to further make Sabah a preferred destination for Meetings, Incentives, Conferences and Exhibitions (MICE). 

“This will be a boost for tourism in Sabah,” he said at the official opening of Hyatt Centric, here, Monday. His speech was delivered by Deputy Chief Minister and Industrial Development Minister Datuk Seri Dr Joachim Gunsalam.

The Chief Minister said with all recovery efforts in place, Sabah has managed to register 1.2 million domestic and international visitor arrivals from January to September this year, with an estimated tourism receipt of RM2.1 billion. 

“It is good news that Sabah will have additional 24 international flights per week beginning December 5 to January 1 next year from Taipei, Narita, Busan and Hong Kong which will add 52 per cent to the current international seat capacity,” he said. 

With this latest development, Hajiji was confident that Sabah’s visitor arrivals would surpass the 1.3 million target set for this year. 

“What all this means is that Sabah is open for business and visitors. We are exploring various ways to enhance our tourism, recognising its importance as an economic catalyst. This will enhance our competitiveness as we want to ensure that Sabah remains one of Malaysia’s favourite tourism destinations,” he said. 


Hajiji said new hotel developments such as Hyatt Centric bode well for the tourism industry which was the worst-hit sector as a result of the pandemic. 


Not only it caused a drastic drop in tourist arrivals but also in all corresponding businesses, big and small, he said, adding for Sabah, this was close to near disaster seeing that tourism generated the biggest revenue for Sabah pre-pandemic. 


However, the State Government did not let up in its efforts to manage the challenges and in the short span of taking over the government administration, a State development roadmap to provide clarity on Sabah’s key focus areas, especially for businesses and investors, was formulated. 

“Tourism is one of the three key thrusts in addition to Agriculture and Industry. To cushion the impact, we have this year dispensed RM227.4 million to the tourism sector to support and revive the industry. 


“This included empowering local communities through participation in the Rural Tourism Development Programme under the Sabah Tourism Board. 


“Others were recovery initiatives on international impactful high visibility, joint promotional destination campaigns with industry and airlines as well as media Familiarisation programmes,” he said. 


Direct scheduled flights were re-instated as well as with established long-haul connectivity and in addition, the Special Airlines Incentives to airlines were also introduced to encourage airlines to resume international routes into Sabah. 


“As of this month, six airlines have resumed their international routes to Kota Kinabalu,” he said. 


Hajiji also congratulated Hyatt for teaming up with Hap Seng to bring the Hyatt Centric project to fruition. 


“Hyatt’s investment exemplified a bigger strategy and that is to make a sound investment where it counts. 

“To have another Hyatt landmark here in Kota Kinabalu, is a boon as we opened our borders not too long ago to visitors. I am sure many eager travellers will find a niche in your modern vibrant lifestyle hotel,” he said. 


Hajiji said the State Government will continue its efforts to push the investment momentum whereby the Malaysian Investment Development Authority or MIDA has listed Sabah as having secured RM12 billion worth of foreign direct investments and RM942 million in domestic investments from January to October 2022.


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