After travel restrictions ease, Thailand is positioning itself as a trusted destination for international tourists, capitalizing on its relative success in containing the coronavirus outbreak, as per the industry officials.

Thailand wants to build on its reputation and remake its popular image as a destination for big tour groups.

“After Covid-19 eases, we plan to refresh the country’s image to a trusted destination where tourists will have peace of mind,” Tanes Petsuwan, the Tourism Authority of Thailand’s (TAT) deputy governor for marketing and communications.

The campaign, to be launched later in the year, will be aimed at young affluent travelers from places that are considered low-risk such as China, South Korea, and Taiwan, Tanes said.

It will highlight scenic beaches and parks, part of a “tourism bridge” that could emerge in Asia including Hong Kong and Japan. The government has rolled out a health certification system for hotels and restaurants so that travelers can be reassured.

Tanes added, “The certificate is a tool to build trust and showcase Thailand as your amazing trusted destination”.

Southeast Asia’s second-largest economy has so far reported just over 3,100 cases and 58 deaths – far less than other major regional economies, except for Vietnam.