The local thai hospitality and F&B businesses are forming efforts to catalyse the local economy by supporting Tourism Authority of Thailand-TAT’s initiative amid the pandemic to lift morale and businesses.
Last month, TAT launched the Amazing Market public Facebook group as a free platform to connect shoppers and sellers. To date, it has nearly 21,000 members, and features everything from food to face masks and local handicrafts. The site is in Thai language, as a way of encouraging Thais to support local communities and businesses.
As well, Siriporn Trachoo, director of marketing and business consultant at QC Communications, launched in mid-April a Facebook group titled the Hotelier Marketplace. Inspired by similar e-marketplaces, the group is targeted at hospitality professionals, with its 13,000 members sharing their own products or e-commerce endeavours inside the group.
Siriporn, who has worked with many hospitality businesses, shared that the platform provides an avenue for many of her hotelier friends who have been furloughed or laid off to continue earning an income.
Online marketplaces are also “one of the best ways to educate Thais about e-commerce”, Sirirporn added, sharing that she alongside the site’s other moderators leverage their PR expertise to give advice on how to write content and approach clients.
Such charitable efforts springing up amid the pandemic are a dime a dozen. In anticipation of the rebound, TAT is next preparing to start its We Love Thailand and Amazing Thailand Health campaigns which will focus on stimulating domestic tourism once things normalise, and raising health standards in hospitality and MICE venues, respectively.
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