Tourism Malaysia revisits SATTE

By TIN Media | Tourism Malaysia Published 1 year ago on 13 February 2023
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MALAYSIA:

Tourism Malaysia returns to India’s largest tourism fair, South Asia’s Travel & Tourism Exchange (SATTE), Delhi NCR, for the 19th year.

The three-day event convened from 9 to 11 February 2023.

Tourism Malaysia used the show to present niche travel products such as shopping, golfing, luxury tourism, soft tourism, theme parks and honeymoon packages.

Emerging segments such as weddings and film-production tourism were high on the agenda for Tourism Malaysia. The fair attracted 35,000 trade visitors.

The Malaysian delegation was headed by The Honourable Khairul Firdaus Akbar Khan, Deputy Minister of Tourism, Arts & Culture Malaysia, together with 24 tour agents, 11 hotel/resort operators, four tourism product owners, three airline operators, four state tourism boards, one medical tourism member, one visa solution consultant along with several officials from Tourism Malaysia.

Recently, from 30 January to 7 February 2023, Tourism Malaysia, together with the Malaysia Association of Tour and Travel Agents (MATTA) concluded a roadshow campaign across five main cities in India, namely Chennai, Bengaluru, Hyderabad, Mumbai and Ahmedabad.

“In 2019, before the pandemic, we welcomed 382,916 tourist arrivals from India with MYR3.6 million in tourist expenditure, while between January and September 2022, about 187,037 Indian tourists visited Malaysia.

“This year, we intend to achieve the arrival target of 15.6 million international tourists with MYR47.6 billion in tourism receipts. Out of that, we forecast more than 400,000 tourist arrivals will visit Malaysia from India. The market will continue to play an important role in achieving this number,” the deputy minister explained.

India remains an important market for Malaysia. Regarding connectivity, there are currently 169 flights per week with more than 29,000 seats from India to Malaysia via Malaysia Airlines, Batik Air (formerly known as Malindo Air), AirAsia, and IndiGo. 

 


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