Trust The Industry With India’s Tourism Growth

By TIN Media | India Published 2 years ago on 10 February 2022
Read News

INDIA:

By 2030, the government wants export growth to account for at least $1 trillion of India's entire GDP. If this is to be fulfilled, India's tourism revenues must increase to at least US$ 100 billion, which is more than three times the which was before level (The year 2019), and the same rise is required for FTA (Foreign Tourist Arrivals). In 2019, India had about 11 million FTAs, generating nearly $29 billion in economic export revenue.

The question seems to be whether we, as an industry and as a destination, do whatever it takes to meet this goal. Is it a potential target? To all of these questions, the answer is an absolute Yes! However, the 'lack of a collaborative and cohesive strategy' explains why we have not been able to achieve such outcomes in the past. All of the excuses and justifications boil down to this.

There are some things that the government must do if we are to meet this goal.

1. Tourism is a private-sector-driven industry all across the world. The private sector is in complete charge of any promotional activities, which are completely sponsored by the government, and India should join the suit. This means that the private sector must be in charge of planning and executing all marketing and promotional activities for Indian tourism, which include attending international tourism fairs, organizing roadshow hows all around the world, hosting tourism exhibitions in the country, bringing in foreign tour operators, travel writers, and journalists, and so on.

a tourism export development council (TEPC) managed by industries, similar to SEPC, to handle these issues in line with CAG law and regulations. Simply put, trust the industry, specifically the private sector, with the task of driving India's inbound tourist boom.

2. A comprehensive solution to provide financial help to foreign tour operators including brochures, marketing, seminars, as well as advertisement, whether digital or print, is desperately required in the international tourism sector today. The focus should be on making financial funds available in a timely way, rather than 6 months or even a year as is customary to give. Foreign travel operators are often frightened off by major payment delays.

The government can subcontract these responsibilities to FAITH or create Because of the pandemic-induced travel restrictions, there is a lot of tremendous pent-up demand all over the world. With the pandemic decreasing and the resulting restrictions even more on cross-border travel loosening, we must respond quickly to capitalize on this unsatisfied demand. To achieve and maintain this, we have to provide marketing guidance to Foreign Tour Operators (FTOs), who are in no better financial position than we are. The locations that easily reach out to these FTOs first and provide some financial support for their marketing operations will gain the maximum benefit, while others will be left behind.


3. The government should consider refunding the tourism industry for all GST paid on foreign exchange obtained illegally through tourism, conferences, and roadshows in India. Tourism exports must enhance.

4. Tour operators should be provided with a large amount of marketing assistance. The Ministry of Tourism's MDA plan has a lot of restrictions, such as turnover limits and time limits from the date of the trip, so it's difficult to take advantage of it. Such unwavering support and accommodating marketing support will only serve to help the industry get into new markets and generate additional tourism income among both themselves and the country.

Tour operators also must be allowed to import high-end electric vehicles under the EPCG (Export Promotion Capital Goods) scheme. For the next five years, these will not be available in the country. At the same time, the demand for electric vehicles is currently growing, whether from tourists, the government, or visiting state guests and other officials.


    TAGS / KEYWORDS:

Email TIN

TIN Media

TIN.media - Travel Industry Network is Malaysia's home grown B2B Travel Industry Media with the most influential B2B online resources including news, research, events, and marketing services and more.