The Hansik (K-food) contest will be organised in Malaysia for the fourth time. The contest is basically organised by Embassy of the Republic of Korea in Malaysia and various other government bodies and is only open to the locals and they should be Malaysian citizens. The base idea of this contest is to unearth the talented locals who’re able to cook up a Korean delicacy.
The promotion was quite high for the contest as they are joining Malaysian culinary enthusiasts with a quest for cooking delicious Korean fares like bulgogi, Korean fried chicken, ddukbokki (spicy rice cake) and the ubiquitous bibimbap and the winner was supposed to win a cash prize and a round-trip to South Korea.
Jung Inhee, the second secretary of the Embassy of the Republic of Korea in Malaysia said, “Through this event, we can introduce Korean food (Hansik) and Korean food ingredients to Malaysians, many of whom are already K-food lovers,”
The event was organised to raise an alarming awareness of Korea. Most importantly creating awareness of the Korean food, traditions, history and culture among the Malaysians and encourage the contestants to think out of the box by trying to blend the Korean food into Malaysians’ tastes.
The entry to the contest was quite a cakewalk as the contestant had to submit a picture and recipe of a Korean dish they intend to cook to enter for the competition. Bonus points were awarded to contestants who had included the links of their cooking photos or video clips on Facebook or YouTube showing Korean food of any kind.