Low-cost carrier, Air Asia plans to expand its SNAP network to the remaining ASEAN countries by August after the motivating take-off.
SNAP is among AirAsia's most recent initiatives to revitalize domestic travel and deliver the best-priced flight and hotel package, turning airasia.com into Asia Pacific 's leading platform for traveling and lifestyle.
AirAsia.com CEO, Karen Chan said that AirAsia is the only online travel agent (OTA) in the world that has an airline that gives Air Asia the highest price guaranteed on the market.
It added that the airline optimized prices based on the flight, route, and sector yield curve, and also partnered directly with three to five-star properties in order to provide an unbeatable price for flight and hotel combo.
“Other OTA can’t be as cheap as ours. They can subsidize (the price), but they cannot do that for every flight and every day at RM1 like we at AirAsia do, because we have the dynamic pricing engine to control all that.
“The secret weapon is our data; the load factor of a particular aircraft flying to a respective destination, passengers’ preferences, and their history. So SNAP is so powerful,” she said.
As of today, AirAsia has signed over 400 properties across Malaysia, Thailand, and Indonesia under various hotel chains and over 100 independent hotels as ASEAN is steadily expanding.
On a national level, Chan said Langkawi, Kota Kinabalu, and Penang are the most popular destinations, as consumers are ready for a vacation after months of lockdowns.
She also said that AirAsia is working closely with the Malaysian Hotels Association to collaborate with more hotel.
- TAGS / KEYWORDS: