TikTok is moving deeper into the travel industry, launching two new initiatives that position the platform as more than just a place for destination inspiration. The social media giant has introduced a global integration with Booking.com, allowing users to browse, review, and book hotel rooms directly within the app.

Each participating hotel now has its own TikTok landing page featuring rates, amenities, reviews, nearby attractions, and user-generated vertical videos tagged to the property. This booking feature is complemented by the launch of TikTok Go, a monetisation programme for travel creators.

TikTok Go allows users aged 18 and above with at least 1,000 followers to accept promotional tasks from hotels, travel agencies, and other businesses in exchange for commissions or travel vouchers. Tasks may include filming hotel room tours or reviewing nearby restaurants.

While payouts are expected to be lower than traditional brand deals, the programme lowers the entry barrier for creators to earn from travel content. Industry watchers note that TikTok Go could eventually expand beyond hotels to promote restaurants, retail, and other experiences, further cementing TikTok’s role as a growing e-commerce hub.