Visit Melaka 2024 will benefit from Mustafa Jewellery's opening in Melaka.

In support of this, Melaka Chief Minister Datuk Seri Ab Rauf Yusoh claimed the Dataran Pahlawan Megamall outlet, the biggest jewelry store in the nation, was a boost for the state.

He claimed that Mustafa Jewellery has earned its reputation in Little India in Singapore as well as Tamil Nadu, India, and Dhaka, Bangladesh.

The company has just arrived in Malaysia.

At a recent launch, he added, "Melaka was picked as the appropriate location to put up the flagship outlet, and the state is proud of the decision by Mustafa Jewellery.

The director of the MK Mustafa Centre Mustaq Ahmad was also present.

Ab Rauf stated that the projected investment value for the outlet's opening was RM250mil.

He said that in addition to offering regular fortunate drawings with prizes like four automobiles for consumers, the store will also be a new attraction for Melaka next year.

Ab Rauf stated that to promote Visit Melaka 2024, the state government will consider collaborating closely with Mustafa Jewellery.

Models showcased the available jewelry line during the launch.