The Pacific Asia Travel Association (PATA) has officially launched Tourism in Focus, a new monthly publication aimed at highlighting the latest trends and shifts shaping the travel and tourism sector across the Asia Pacific region.

This forward-looking series is designed to provide tourism professionals with concise, data-driven intelligence to support strategic planning and decision-making in a rapidly evolving global travel landscape. Published under the overarching theme “Insights for a Meaningful Pacific Asia Tourism Economy,” the series will explore a range of tourism segments including cultural, experiential, wellness, activity-based, and purpose-driven travel.

PATA CEO Noor Ahmad Hamid introduced the initiative as a core part of the association’s Strategy 2030. “Tourism in Focus underscores our commitment to delivering relevant and timely insights that empower our members and the broader travel industry to navigate uncertainty and embrace innovation,” said Noor. “The monthly cadence ensures that we stay ahead of trends while fostering sustainable and inclusive growth.”

Each edition will draw on the expertise of PATA members and strategic partners, offering fresh perspectives on traveler behavior, technological innovation, and sustainability imperatives. The publication aims to strengthen industry resilience and support collaborative knowledge sharing.

The inaugural issue, produced in partnership with Tripadvisor, is titled “The Future of Travel is Personal, Playful, and Profound: What Marketers Must Embrace Next for Travel.” It provides key insights into evolving traveler preferences and actionable strategies for brands seeking to remain competitive in a post-pandemic era.

With Tourism in Focus, PATA continues to position itself as a leading knowledge hub for tourism stakeholders across Asia Pacific.

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