ITB Asia has opened its virtual doors for the first-ever virtual event. As one of the industry’s firsts, the three-day event is being hosted online.

Over the course of the next three-days, almost 900 buyers and 400 exhibitors from all over the world will come together to establish high-quality networks, conduct business, and share their knowledge.

Held on the newly established platform – ITB Community in Asia (ITB Community) – this year’s ITB Asia event also plays host to MICE Show Asia and marks the debut of Travel Tech Asia.

Katrina Leung, managing director of Messe Berlin (Singapore) -organiser of ITB Asia, comments; “We are proud to have quickly pivoted to a fully virtual format that has enabled us to maintain our position as the leading travel trade show in the region. It is now more important than ever before that we provide this opportunity for industry leaders around the globe to come together virtually to share insights, knowledge, and experience, to pave the way for the future of the travel trade. Over the next three days, we look forward to closely collaborating with international exhibitors, travel companies and international buyers to unveil a strong, engaging, and contextually relevant programme.”

Despite ITB Asia’s brand-new format, the virtual exhibition line-up continues to facilitate business appointments, digital exhibition booths, a business matching platform, and 24/7 chat and call functions for almost 400 exhibitors around the world to engage with key clients and partners. Being a global stage, the virtual exhibition will feature new destinations including Switzerland, the Kingdom of Saudi Arabia, Monaco, and Sapporo. Exhibitors from hospitality and travel groups include Meliá Hotels International, Radisson Hotel Group, and Wyndham Hotels & Resorts, to name just a few.

As part of ITB Asia’s usual business matching typically held on the exhibition floor, this year’s Business Matching takes place on a dedicated Business Matching portal. Available throughout the three days of ITB Asia, sellers will be able to upload company brochures and collateral, and buyers may upload proposal request briefs for the same successful discussions and business negotiations as the previous ITB Asia show.

Now in its thirteenth year, the theme of this year’s event, set against the backdrop of the ongoing pandemic, is “Reinventing Travel in the New Normal”. The over 100-session themed agenda, led by more than 160 international speakers, has been specifically curated to support the travel industry in navigating the current challenges and prepare for eventual recovery.

The conference on 21 October will see a strong line-up of speakers from across the industry discussing topics such as the future of travel and building recovery for travel and tourism. These speakers included industry heavyweights from leading global organisations such Maribel Rodriguez, Senior Vice President, Membership & Commercial at World Travel & Tourism Council (WTTC), and Anita Mendiratta, special advisor to secretary-general at The UN World Tourism Organization (UNWTO).

On 22 October, attendees can look forward to hearing from top speakers such as Alexandre de Juniac, director general & CEO, International Air Transport Association (IATA), and keynote speakers Deep Kalra, Founder & group executive chairman, MakeMyTrip and Ben Drew, president, Viator. They will be sharing their insights on topics from improving leadership to restoring confidence and attracting travellers.