Malaysia is the chosen destiny for business events in Asia, as it was recognised as the fourth most expected MICE destination for 2020, at the 13th China MICE Industry Golden Chair Awards.

MICE is an acronym for the meetings, incentives, conventions and exhibitions tourism segment.

In a statement, the Malaysia Convention & Exhibition (MyCEB) said the award marked Malaysia's title for the fifth consecutive year.

"This award is a strong testament of MyCEB’s strong performance and its branding efforts in promoting Malaysia as a preferred business events destination while highlighting Malaysia’s diverse offerings in terms of connectivity, state-of-the-art facilities, first-class infrastructures and great hospitality," said MyCEB chief executive officer Datuk Seri Abdul Khani Daud. 

The Golden Chair Award was introduced by China MICE Magazine, the leading publication of China's high-end tourism and conference and exhibition.

It aimed at recognizing teams and people who had made excellent contributions to the MICE industry in China and set pioneering examples of the MICE sector in China.

“The year 2020 has been very challenging for Malaysia’s business events industry due to the COVID-19 global pandemic. 

"Nevertheless, MyCEB has worked closely with the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) and Business Events Council Malaysia (BECM) to formulate MICE standard operating procedures endorsed by the Malaysian government," he said.

Abdul Khani also said that MyCEB launched the campaign in Malaysia to improve the business events industry and to draw more international stakeholders.