Medical Taiwan 2022 To Feature Remote Exhibiting and DigitalGO Marketing Plan

By TIN Media | Medical Tourism Published 4 months ago on 4 April 2022
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Medical Taiwan - the International Medical, Health, and Care Exhibition hosted by the Taiwan External Trade Development Council (TAITRA) will return in June this year with both an in-person and virtual exhibition. 

From upstream raw materials to downstream medical devices and goods, seven exhibition areas will cover everything related to healthcare industry production and supply chains. The event will also function as a cross-sector exchange and trading platform, showcasing the latest in technology, textiles, sports, and healthcare, as well as bringing together wholesalers, distributors, procurement specialists, and medical practitioners.

Due to current travel limitations, Medical Taiwan 2022 has introduced two hybrid plans for exhibitors: a Long-Distance Exhibition Plan and a DigitalGO Marketing Plan. The organizer will assign representatives to overseas exhibitors who sign up for the Long-Distance Exhibition Plan to assist with booth and e-meeting equipment set-up, meet-and-greets with possible clients, and exchanging contact information. Not only will exhibiting remotely save time on international trips, but it will also save money.

Increased health awareness and population ageing are bringing health challenges to the forefront, opening up new commercial prospects for the healthcare industry. Due to the COVID-19 pandemic, at-home, small and simple testing devices are on the rise, while the integration of IoT streaming data, artificial intelligence, and big data allow preliminary diagnoses that were previously only available in hospitals to be made at home and in the community, bringing us one step closer to the world of telemedicine.

To pursue precision medicine and highly efficient medical practices, the medical industry must accelerate the pace of digital transformation and build novel business models. Taiwan is combining IT technologies with a wealth of knowledge in healthcare and medical device manufacturing to further the advancement of medical technology. Taiwan is forecast to become a super-aged society by 2025, and the rising demand for elderly care is expected to grow in the medical equipment, smart healthcare, and telemedicine markets.


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