Next year, Selangor's foreign visitor numbers are anticipated to return to pre-pandemic levels thanks to the easing of international travel restrictions.

According to Azrul Shah Mohamad, chief executive officer of Tourism Selangor, the state has an annual average of 5.9 million foreign visitors.

"Selangor used to welcome up to seven million foreign visitors yearly before the Covid-19 pandemic.

We anticipate seeing this number again in 2024, he said.

Regarding domestic visitors, Azrul stated that Selangor was anticipating over 24 million visitors this year.

He continued, "We don't have the estimate for anticipated tourism receipts, but we are closely collaborating with Tourism Malaysia to market our attractions.

At the Malaysian Association of Tour and Travel Agents (Matta) Fair held at the Malaysia International Trade and Exhibition Centre in Kuala Lumpur, he remarked this when they first met.

Around 1,300 exhibitors from different tourism operators participated in the three-day event, which also included hospitality services and offered domestic and international travel.

Azrul, who set up the Tourism Selangor pavilion, had hoped that exhibits by the state's travel providers would draw about 70,000 visitors.

He said that Tourism Selangor made RM150,000 and attracted 30,000 people to the Matta Fair in March.

For the most recent edition, they aimed to sell RM250,000 worth of travel packages from 20 booths that featured, among other things, ecotourism, amusement parks, and sports tourism.

Che Puan Juliana Sophie Johari Evans, an actress and the spokesperson for Tourism Selangor, also made an appearance.

She conducted surveys on Selangor's tourist attractions, awarded awards to the winners, and visited the booths.

Theme parks SplashMania, Rumah Hutan Terapi Alam, GM Klang, Jumpstreet Asia, Chocolate Museum, Selangor Fruit Valley, Farm Fresh@Universiti Putra Malaysia, and Sky Mirror in Kuala Selangor were a few of the attractions highlighted.

Additionally, Tourism Selangor ran a competition on TikTok with cash awards of up to RM5,000 to promote the state's attractions.

180,000 people attended the March 2018 Matta Fair, which brought in more than RM300 million in sales, including RM34 million from domestic goods.