Tourism Malaysia London has enlisted the services of ATW Travel Marketing as its official PR agency in anticipation of Visit Malaysia Year 2026. This partnership signifies the first dedicated collaboration with a PR agency for Tourism Malaysia London since the pandemic, signaling a promising resurgence in the country’s tourism sector. With its diverse attractions, vibrant cultural heritage, picturesque landscapes, tropical climate, and delectable cuisine, Malaysia is once again enticing travelers.

“We are excited to collaborate with ATW Travel Marketing to boost our efforts further as we prepare for Visit Malaysia Year 2026,” said Mr Noran Ujang, Director of Tourism Malaysia London. “Their extensive experience and proven track record in the travel and tourism industry make them the ideal partner to help us showcase Malaysia’s diverse offerings. We welcome travellers to explore Malaysia’s rainforests, mountains, and pristine beaches. We aim to showcase Malaysia’s cultural diversity and natural beauty to captivate travellers and foster a deeper appreciation for our rich heritage.”

ATW Travel Marketing will craft and execute a comprehensive PR strategy aimed at raising awareness for Visit Malaysia Year 2026, generating favorable media coverage, and enticing international tourists to explore Malaysia. Prime Minister Datuk Seri Anwar Ibrahim has set ambitious targets of welcoming 27.3 million foreign visitors in 2026, with an expected domestic spending of RM102.7 billion. To bolster these efforts, the government has allocated RM350 million to enhance tourism promotions and activities, with the aim of reinstating Malaysia as a premier global tourist destination. Datuk Seri Anwar, also serving as the Finance Minister, highlighted plans to organize Visit Malaysia Year 2026 and collaborate with industry stakeholders to promote tourism endeavors both domestically and internationally. Additionally, support will be extended to over 200 cultural activists to facilitate the organization of arts and cultural events.

“We are honoured to be selected as Tourism Malaysia’s official PR agency,” said Hannah Filer, Managing Director of ATW Travel Marketing. “Drawing on our extensive travel experience and deep understanding of Malaysia, we’ll craft captivating campaigns that ignite wanderlust and showcase the magic of this extraordinary destination. We’ll delve into diverse experiences like its captivating cuisine, sustainable travel options, and unique niche packages, from archaeological adventures to diving experiences, highlighting why Malaysia is a must-visit destination.”

Visit Malaysia Year 2026 stands as a national endeavor to revitalize Malaysia’s tourism industry in the aftermath of the global pandemic. The campaign will showcase Malaysia’s rich cultural tapestry, breathtaking natural wonders, and unparalleled experiences to travelers around the world.