Tourism Perak launches YouTube and TikTok series to bolster international reach

By TIN Media | Perak Published 3 weeks ago on 9 February 2024
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Tourism Perak has started a series of YouTube and TikTok videos to publicise the state's attractions on social media to boost the Visit Perak Year 2024 campaign.

The state chairman of the Tourism, Industry, Investment, and Corridor Development Committee, Loh Sze Yee, expressed confidence in the initiative's ability to penetrate domestic and international markets, which would invigorate the Visit Perak Year 2024 campaign, as highlighted by Peraktastic in a Facebook post.

"According to the present trend, social media is becoming more popular among the general public than traditional print media.

He made this statement at a press conference held after the project's introduction at Miker Signature, Silverlake Complex today: "Therefore, this initiative is seen as a pivotal effort in presenting Perak to a broader audience, including international cooperation."

Sze Yee emphasized that to accomplish this, Tourism Perak has teamed up with roughly twenty foreign and local YouTubers and TikTokers, including influencers from China, Thailand, Japan, and Korea.

"They will use their big social media followings to leverage their promotion of Perak's products. Additionally, the produced material will be posted on Tourism Perak's social media channels," he continued.

Five local TikTokers are involved in the partnership, according to Tourism Perak CEO Nurmalis Musa; the remaining creators are foreigners, some of whom have their headquarters in Malaysia.

"They will create content for their social media platforms, and these videos will also be marketed in their home countries," she stated.

The series on YouTube and TikTok will highlight lesser-known attractions, well-liked travel spots, and Perak's varied natural beauties.

Nurmalis reports that there has been a 200 percent increase in video views and audience engagement on Tourism Perak's official TikTok account between December of last year and the end of January of this year.


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