Langkawi plans recovery path

By TIN Media | Kedah Published 2 years ago on 21 April 2021
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Langkawi Development Board introduced its Langkawi Economic Direction Plan recently that outlines how Malaysia’s top holiday island intends to shape its “Reopening strategies As a Safe Travel Destination post-Covid-19.”

At a recent Langkawi Networking Day, the board confirmed its primary focus, post-Covid-19, would concentrate on rebuilding domestic tourism followed by mobilising travel packages through business relations with foreign tour operators during the medium to long term.

In a recent post on its Naturally Langkawi Facebook page, LADA presented its reopening action plan to position the travel destination with a “new norm approach” involving several government agencies, private and industrial players in Langkawi.

LADA chief executive officer Dr Hezri Adnan said the LND2021 strategy plan received encouraging response from the 150 participants who attended the networking day event as representatives of the travel industry, government agencies and non-government bodies (NGOs).

′′This is a good sign for Langkawi. I’m confident that we will offer more interesting travel packages to tourists in a little while from now.” he said.

LND2021 is a LADA initiative to promote Langkawi and create new tour packages that can support so-called “Domestic Travel Bubbles” between Malaysian states once the Rehabilitation Movement Control Order (PKPP) eases and domestic travel to Langkawi fully resumes.

LADA will also place MICE (Meetings, Incentives, Conferences & Exhibitions) top-of-mind to drive domestic MICE bookings to the island.

“LADA will continue to seek to diversify initiatives as a step to restore the local economy and make Langkawi stronger and more resilient in going through the phase of post-Covid-19 economic recovery,” concluded the LADA CEO.



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