Rajasthan readies new policy to tap rural tourism

By TIN Media | India Published 2 years ago on 3 September 2021
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In a bid to create new tourism experiences, capturing the beauty of the rural Rajasthan and its people, culture and crafts and also spread the footprint of the sector, the state tourism department is working on a new policy.

In the draft of the Rajasthan Tourism Promotion Scheme circulated for inviting suggestions from various stakeholders, the department has proposed incentives, procedures, and criteria for setting up guest houses, agriculture tourism units, camping sites and caravan parks.

On Monday, the senior officials of the department had consultation meetings with the industry to get insights and suggestions to the proposals laid out in the draft. When TOI spoke to Nishant jain, director, department of tourism, he said, “We will send the draft to various relevant departments for their inputs and suggestions. That’s why it will take some time to announce the final policy. But it will be ready very soon.” As per the draft, the department is laying thrust on facilitating investors with time-bound approvals, tax incentives and transparent process.Ranvijay Singh, joint secretary, Hotels and Restaurant Association of Rajasthan,” said, “The policy will play an important role to boost rural art and culture, crafts, while creating economic opportunities for people living in villages.” Singh said that the policy will help youths, who travelling to cities for jobs and livelihood opportunities, find gainful employment in their own areas.

As per the draft, the tourism units will be allowed to have minimum construction and the priority will be providing rural experience.
During the pandemic, rural tourism gained focus as cooped up people in cities and towns looked for destinations away from crowded places.

Agriculture tourism units, camping sites and caravan parks will be allowed in undeveloped areas and the existing units will be included in the scheme with the payment of fees. A source in the department said the department is working aggressively to roll out policy within three months.


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