Frontier Airlines, a deep-discount commercial airline serving Las Vegas, has overhauled its loyalty program with a system designed for customers to be rewarded faster by crediting members for every transaction they make through the program.

Denver-based Frontier, the No. 6 passenger carrier at Harry Reid International Airport with more than 300,000 passengers per month, redesigned its Frontier Miles Frequent Flier Program with a four-tiered system that can assure a free flight with as few as four ticket purchases.

“We’ve been studying this for a while,” said Frontier CEO Barry Biffle in an interview with the Las Vegas Review-Journal.

“People had bought a lot of ancillary products and services, and they didn’t really get credit for that,” he said. “We wanted to make sure that people were rewarded for those expenditures.”

Frontier is one of the fastest-growing airlines at Reid International. In the past two years, the airline has grown to offer an average 44 daily flights to 30 destinations. Several Frontier flights offer one to five flights a week to some cities, but there are five daily flights to its Denver hub where passengers can connect to any city in the Frontier system.
The airline has 775 pilots, flight attendants and airport staff based in Las Vegas, and it contracts with 260 third-party ground operations, ticket counter staff and gate agents for Frontier.

“Las Vegas is big for us,” Biffle said. We have a lot of employees and customers there, and we’ve invested a significant amount of aircraft into that market as a result. We expect to continue to grow for years to come and be a big part of that community.”