Tourism officials to Market 'Pita Fever'

By TIN Media | Asean News Published 1 year ago on 29 May 2023
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The charismatic Move Forward Party leader already has a high-profile backup plan in place, which is serving as the "Land of the Smiles" tourist ambassador, if his campaign to become Thailand's next prime minister falls short.

The 42-year-old Pita Limjaroenrat will serve as the tourism ambassador for Thailand, according to the Tourism Authority of Thailand (TAT), to entice more visitors to the country.

TAT governor Yuthasak Supasorn said on Thursday that Pita's appeal would persuade more foreign visitors, particularly younger ones from China, South Korea, and Japan, to travel to the Land of the Smile.

Pita, the leader of Move Forward, is an eight-party coalition candidate for prime minister of Thailand, yet some observers claim the military-backed parties that the coalition swept aside in the May 14 election still pose a threat to him.

Pita is a fantastic choice to represent Thailand's tourism industry since he is well-liked by young people, according to Yuthasak.

Pita has the traits of a prominent opinion leader, therefore it would be helpful if he accepted to represent Thailand's tourism business, the man stated.

A "key opinion leader" is an "influencer" with expert or celebrity appeal who may draw attention to a company. The marketing term "key opinion leader" is used to describe them.

Sirikanya Tansakul, the deputy head of Move Forward, has disclosed the party's intention to contact tourism-related organizations.

She didn't say if Pita was thinking about being the spokesperson for Thai tourism. The new government should be established by the end of August.

According to Yuthasak, Thailand is on track to receive 10 million tourists in the first five months of this year.


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