Marriott International has unveiled MARRIOTT MEDIA, a groundbreaking media network designed to connect brand partners with travelers across digital and in-hotel touchpoints. The initiative aims to redefine how the hospitality giant engages guests, leveraging its massive base of nearly 237 million Marriott Bonvoy members and over 9,500 properties worldwide.

MARRIOTT MEDIA will provide advertisers with access to a highly targeted ecosystem using first-party data to deliver personalized content and promotions. Guests will encounter curated brand experiences through Marriott.com, the Marriott Bonvoy app, in-room entertainment, post-stay communications, and even third-party digital platforms.

According to Marriott, the network supports over 200 guest attributes, offering advanced audience segmentation based on demographics, travel preferences, and behavior. The company emphasized that all data usage will be consent-based, with clear opt-out options and regulatory compliance.

“Today’s travelers expect personalization and welcome thoughtful discovery,” said Peggy Roe, Executive Vice President and Chief Customer Officer at Marriott. “MARRIOTT MEDIA is designed to enrich, not interrupt, the guest journey.”

Appointed as General Manager of the new platform, Chris Norton highlighted that brand partners will be able to reach guests in “high-attention environments” with messaging that enhances the overall travel experience. Early pilot campaigns have already been executed with leading global brands including PepsiCo, Visa, United Airlines, Starbucks, Uber, Audible, and American Express.

The new media network will also integrate with Marriott Bonvoy TV, the hotel’s in-room content service, offering unique opportunities for immersive, long-form storytelling during guests’ stays.

This move reflects a broader trend in the travel and retail industries, where companies with deep customer loyalty are evolving into full-fledged media channels. While other hotel brands like Hilton and IHG have focused on digital personalization, Marriott’s move marks one of the most structured and large-scale advertising initiatives in the hospitality sector to date.

As Marriott scales the platform globally, it plans to localize content and maintain high standards for brand safety and content quality. Though the media network is currently limited to select partners, its infrastructure supports expansion, positioning MARRIOTT MEDIA as a key player in the evolving intersection of hospitality, media, and technology.

With third-party data declining in utility, Marriott’s first-party ecosystem offers a new path forward for brands seeking meaningful, measurable guest engagement—both during and beyond the hotel stay.