According to a 2021/22 work plan published by the Hong Kong Tourism Board (HKTB) on Wednesday, Hong Kong plans to join forces with other cities in the Greater Bay Area to boost its tourism recovery.
“We consider it unlikely that Hong Kong will see a full resumption of cross-border travel in the next three to six months. However, we do expect it to be possible for Hong Kong to welcome tourists from selected markets,” said Dane Cheng, executive director of the HKTB.
The work plan includes promoting the recovery of the tourism industry and the sustainable long-term development of tourism.
Cheng pointed out that the HKTB is going to focus as soon as possible on bringing visitors to Hong Kong, mainly by boosting the local consumption, encouraging the locals to explore Hong Kong and increasing marketing resources for the Greater Bay Area in order to attract visitors to Hong Kong for leisure.
It aims to capture the high-yield tourist group by partnering with others in the Greater Bay Area to create a tourism brand for medium- to long-term strategies.
“The HKTB will maintain a flexible approach and be prudent in its use of resources while the pandemic continues, Cheng said, noting that the HKTB will have a marketing budget of HK$1,138 million ($146.6 million) for the 2021/22 financial year for its work plan.
Hong Kong's tourism industry was extremely difficult due to the pandemic. According to HKTB data, in 2020, the city received 3.57 million visitors, down 93.6% from 2019.
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