Tourism Malaysia deputy director-general Datuk Mohmed Razip Hasan said the country's tourism industry has the potential to boost themselves by hosting international sporting events.
He said such events, which normally take place over several days and receive wide local and international media coverage, have indirectly succeeded in promoting Malaysia as an attractive tourist destination.
Some of the events are Le Tour de Langkawi (LTdL), Malaysian Open Golf Championship, Grand Prix Motorcycle Racing (MotoGP), Ironman Langkawi and KL Tower International Towerthon.
"When we talk about organizing sports, the scope is very wide. Not only motorsports, football or golf but also the organizing of endurance sports like Ironman, LTdL. Their contributions are between five and 10 percent.
"Like the Races of Malaysia. We can see the wide reach and publicity through the cooperation between SIC and Eurosport, and it (the event) is very special because now the Formula One (F1) and MotoGP racing seasons are over.
“So for sure, motorsports enthusiasts will be switching their attention to this event in Malaysia,”.
He said Tourism Malaysia was exploring opportunities for cooperation in organizing more international sporting events when met during a special parade held in conjunction with the Races of Malaysia event featuring two international races -- the Endurance World Championship and the World Touring Car Cup (WTCR) -- simultaneously at the Sepang International Circuit on Dec 13 to 15.
Races of Malaysia will feature a lineup of world-class endurance motorcycle and car racers, with wildcard entries by national racers such as Hafizh Syahrin Abdullah, Zaqhwan Zaidi, Adam Norrodin, Azlan Shah Kamaruzaman, and Mitchell Cheah.
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