According to the UN World Tourism Organization, between January and July 2023, international tourism increased by 84% from its pre-pandemic level. Over 700 million tourists visited other countries.

Between January and July, the demand for foreign travel was 20% higher in the Middle East than it was in any other region.

The pre-pandemic threshold has not been exceeded in other areas. According to UN WTO, Europe reached 91% as a result of robust intraregional demand and travel from the United States. The Americas only received 87%, while Africa received 92%.

With a recovery rate of only 61%, Asia-Pacific lagged considerably behind other areas in this regard. Many regional travel destinations and sourcing markets, such as China, weren't accessible until the end of 2022 or early this year.

By the end of 2023, UNWTO predicts that pent-up demand and improved air connectivity in Asia-Pacific will boost international travel to between 80% and 95% of its pre-pandemic level.

The uncertain economic climate could impede the rebound. The UNWTO cited continued inflation and rising oil prices as factors contributing to greater travel and lodging expenses for tourists.