In the first edition of the Unlocking Travel Survey, OYO has gone on to capture the early developments in the domestic and regional travel sector in many parts of the world along with the easing of travel restrictions.
This report offers insights into global market travel and developments in booking during the ongoing pandemic, exposing the most significant preferable of travellers and destinations worldwide.
From travel preference data across different geographical areas, it is observed that Americans prefer long term stays, whereas Europeans are increasingly preferring both natural as well as versatile pet-friendly holiday homes.
Guests in India tend to travel within 200 km to either neighboring cities or countries by road, thereby enhancing the popularity of road trips. The study also showed that economical and medium-sized hotels are the most popular destination for tourists around the world.
These preferences and patterns shape the future of the OYO business roadmap by preparing new deals and packages for potential visitors.
Malaysia was among the top three countries with the most reservations in the OYO network, as reported in worldwide booking trends from 8 June to 8 July 2020. The most reservations were made for properties in Johor Bahru when the numbers were divided, followed by Kuala Lumpur and Kota Bharu.
OYO also recently introduced its self-help devices and ChatBot across key markets including India, the US, UK, Malaysia, and Indonesia to improve customer experience and ensure a smooth process from the discovery and booking stage.
The phrase ‘Safe Travels’ has been in the lexicon of human culture for so long, yet for most people, never before has it been more poignant than in the world we live, said Tan Ming Luk, country head of Malaysia and Singapore at OYO Hotels & Homes.
“Through the Unlocking Travel Report and other efforts, we have ascertained that Malaysians are making travel plans, even if it remains a low-key priority for the next few months. We are already seeing signs of market recovery, as the desire to travel remains unquenched locally and in other markets, we are in,” Luk added.
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