Johor hotels are appealing to the local public for help in dealing with the Movement Control Order 3.0 (MCO 3.0), which is threatening the industry's survival.
For the festive season, hotels are providing food delivery, takeaways, and hotel staycations at discounted rates.
"With the implementation of the MCO for the third time, and the cessation of dine-ins and hence Buka Puasa buffets, hotels have been left in a quagmire due to over-stocks of food supplies and perishable ingredients that were ordered ahead of time to cater to bookings," said Ivan Teo, chairman of Malaysian Association of Hotels (MAH), Johor chapter.
"Hotels have no choice but to offer deliveries and takeaways at very competitive rates as an option to clear these stocks," said Teo.
"We appeal to Johoreans to support our hotels in ordering their meals since dine-ins are not allowed now, with the guarantee of good food quality that befits the standards of hotels," he said in an impassioned appeal.
Despite adhering to SOPs and maintaining routine sanitisation schedules, hotels have to adhere to implement a no-dine-in policy.
Teo said that hotels are continuing to bear the brunt of a never-ending slew of MCOs, which he said has pushed the hospitality industry to previously unseen lows.
Although the industry understood it had a role to play in containing the pandemic's spread, he said it needed the support of a discerning public to keep its head above water.
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