The Penang Convention & Exhibition Bureau (PCEB) is all set to hold the Penang Night Gala Dinner in each city after successfully hosting the 5th Annual Penang Roadshow to India this year, which will see the B2B sessions conducted out entirely virtual targeting four major cities in India namely Kochi, Chennai, New Delhi, Mumbai. The Penang Night Gala Dinner will initiate from Chennai and will wrap up for the year 2022 in Mumbai.
Participation in the "Engage and Win" game will select the guestlist for the Penang Gala Night, to which the top 100 Meeting, Incentive, Conference, and Exhibition (MICE) organisations are invited. Among the most appealing rewards are full-service trips to Penang.
This year's virtual event included 24 registered Malaysian exhibitors and had welcomed around 500 buyers and trade visitors in total. In the build-up to the event, educational seminars with industry professionals were also held electronically.
This year's roadshow began on January 24th in Kochi and proceeded in Chennai on January 25th, New Delhi on January 27th, and Mumbai on January 28th. The purpose of the roadshow was to link Penang and Malaysian exhibitors with eligible Indian customers from a wide range of industry verticals, including corporate events, leisure trips, weddings, team building activities, and cinematography.
Penang's first virtual roadshow to India, held early last year, attracted over 400 consumers and trade visitors from various travel trade sectors in India. In October, Penang hosted the first hybrid business events conference, BE @ Penang 2021, as part of Malaysia's revival of interstate travel and domestic tourism. PCEB also announced its new global marketing campaign, 'BElong in Penang,' at the networking dinner.
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