The Malaysia Convention & Exhibition Bureau (MyCEB) has officially launched the ‘Meet in Malaysia Campaign’ to support the business events industry and stakeholders affected by the COVID-19 pandemic.
Officiated by YB Dato' Sri Hajah Nancy Shukri, Minister of Tourism, Arts, and Culture (MOTAC) Malaysia, the Meet in Malaysia Campaign Launch took place at Everly Hotel, Putrajaya. This was followed by a sharing session by the professional industry experts from International Congress and Convention Association (ICCA), MOTAC, Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS), Penang Convention & Exhibition Bureau (PCEB) and Sarawak Convention Bureau (SCB) where they shared their point of view on recovering efforts for the business events industry.
The ‘Meet in Malaysia Campaign’ encompasses two simultaneous initiatives entitled Let’s Meet Tomorrow and Let’s Meet Locally programmes.
The ‘Meet in Malaysia Campaign’ runs until December 2021. The Let’s Meet Tomorrow programme is initiated to help industry players to plan and prepare for future international business events to be organized in Malaysia for international delegates to come and will take into effect once the international border is open while Let’s Meet Locally will take into effect once the local business events sector is allowed to operate.
Apart from the ‘Meet in Malaysia Campaign’, MyCEB has also rolled out several initiatives to boost the market and cushion challenges faced by industry players. They include the Tactical Malaysia Twin Deal V, Exhibition Enhancement Package, and Homegrown Event Support.
During the launch, MyCEB also announced the winners for the business events competitions. With the topic of “The New Norm in Organising Future Business Events”, MyCEB has received an overwhelming response from the industry players including Professional Conference Organiser, Exhibition Organisers, Association members, and university students.
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