Today marks the official launch of the Study PENANG Virtual Platform, an initiative by Study PENANG to further improve Penang as a globally renowned centre for education tourism and to increase awareness and recognition of the education industry in Penang.

YB Yeoh Soon Hin, Penang State EXCO for Tourism and Creative Economy, officiated the physical launch, which took place at The TOP, KOMTAR. His Excellency, Mr.Raschada Jiwalai (The Royal Consulate-General of Thailand in Penang), and Ms. Zheng Fang (Consul General of the People's Republic of China in Penang) are also present. Mr. Andri Djufri Said (Consul of the Consulate General of the Republic of Indonesia in Penang), Mr.Ooi Chok Yan (Chief Executive Officer of Penang Global Tourism), Mr.Khoo Boo Lim (Executive Director Of Study PENANG), and Mr. Johnny Goh (organizing Chairman of Study PENANG Virtual platform) were among those who attended the ceremony.

With the COVID-19 pandemic affecting businesses for over a year, most countries around the world, including Malaysia, have made social distancing a mandatory protocol to reduce the risk of infection. This situation has forced businesses to migrate to virtual platforms, increasing online business activities. Virtualization is now being used by all educational, entertainment, and corporate enterprises, giving the market tremendous traction. Many businesses have benefited from this adoption because it has helped them avoid event cancellation and thus revenue loss. Through the usage of virtual platforms, they have also been able to retain, engage, and collect data from their audiences.

The platform will be launched as a Penang education interaction hub for prospective students to learn about educational possibilities at all levels and businesses in Penang. The platform will serve as (1) a marketing tool to promote Study I Penang both domestically and internationally; (2) a networking platform for B2B with virtual booths and live chat; (3) a networking platform for B2C with virtual booths, talks, sharing sessions, conferences, and interactive events for student recruitment purposes; and (4) a networking platform to showcase student talent and invite potential industry players to foster opportunities.

The platform will be available on the StudyPENANG website at https://studypenang.gov.my/virtualplatform/ and will comprise numerous rooms and interactive activities where potential enquirers can have a better understanding of the programs provided or learn more about the Penang-based universities.