Penang International Travel Exchange 2020 (PITE 2020), a programme owned by Penang Convention and Exhibition Bureau has announced to go virtual this year for the third edition between Oct 14 and 16. PITE is Malaysia's only homegrown business event tradeshow.
The event will be fully virtual with 100 sellers and 200 buyers participating this year from three different markets, namely Asia Market, Europe market, and North and South America market. The event is organised by Penang based Professional Conference Organiser and ACE Conference & Exhibitions.
Penang State Tourism, Arts, Culture and Heritage Committee chairman Yeoh Soon Hin said it is important to enhance the marketing efforts in Penang to international clients.
He added, “Through PITE 2020, we will be able to showcase not only Penang and our tourism and business events products virtually, but also demonstrate the infrastructure and facilities Penang has to put on a world-class virtual trade show,”.
Meanwhile, PCEB chief executive officer Ashwin Gunasekaran, said PITE 2020 is the first virtual business event trade show in Malaysia.
" The work done in the past two years through PITE must go on this year as well despite the pandemic as now the objective is to rejuvenate tourism for Penang, he added.
Other event highlights will include a virtual networking session and some education sessions, all taking place virtually in a stimulated exhibition center.
The PITE Digital Show 2020 is fully subsidized by the Penang government and is now open for registration for both interested buyers and sellers with no registration fee incurred.
Further information can be found on the official website www.pite.my.
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